Newsroom Manager's Guide


BUILDING YOUR NEWSROOM MEDIA BANK


 
NEWSLINE360 allows you to build a library of images, videos, audio files and document files that you can attach to news posts at any time. You don’t have to publish any of these, but once they are imported into the Media Bank you will have them readily available for later publication.
 
The Media Bank upload process is easy. To do this, go to the Media Bank menu (Figure 19). When you click on it, you will view a submenu showing that your Media Bank is divided into four sub-banks: Image Bank, Document Bank, Video Bank and Audio Bank. You can also choose to manage folders. We will cover folder management in a section below.
 
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Figure 19.

UNDERSTANDING “HI-RES” PHOTOS

 
One of the important features of NEWSLINE360 is that you can work with high resolution or “hi-res” photos. That’s important because journalists from print publications such as newspapers and magazines must work with hi-res photos.
 
“What is a hi-res photo?” you might ask. Without going into a lot of technical detail, we’ll explain this so that you’ll understand.
 
In today’s world of digital photography, all digital photos are actually made up of small squares of color (or greyscale) information, called pixels. Each pixel is comprised of one specific color or shade of grey. The total photo is comprised of these pixels, and when they are arrayed in rows and columns, they form an image. You can only see the actual pixels on your computer screen if you zoom in very, very closely. At normal viewing size and distance, you won’t see the individual pixels.
 
Each pixel is always the same size; what changes from photo to photo is how many pixels, formatted in an array going up/down and left/right, comprise the whole photo. The larger the number of pixels there are in the photo, going up/down and left/right, the more subtle detail there is in the photo. For example, an image that is sized at 300 pixels wide by 300 pixels tall, is of lower resolution than a photo of the same image that is sized at 1600 pixels wide by 1600 pixels tall.
 
An image can be sized in more than one resolution. For example, a photo of your favorite pooch that is 300x300 will have less detail than the same photo sized at 1600x1600. A journalist working on a web-based publication, such as a blog, will most likely be able to work with the 300x300 pixel version, because it takes less pixels for an image to look good on a computer screen.
 
On the other hand, a journalist working on a newspaper or magazine will want to use the 1600x1600 pixel version of the image, because of the technical requirements of the printing press (ink on paper). A photo must be at high resolution if it is to be printed on paper (hard copy) because at low-resolutions, a printed photo will appear blurry or “pixelated,” as the professionals say
 
Now, here’s an interesting and important trade secret: Using an image processing program, it is very easy to create a lower resolution version of a hi-res photo that will still look very good on the web. However, it is nearly impossible to make a lo-res photo look good in print if you try to make a higher resolution version of it, using an image processing program.
 
In short, you can “res-down” a hi-res photo if you’re going to use it on the web (computer screen), but you cannot “res-up” a photo so that you can use it in print. It just won’t look good and no journalist will want to do this.
 
To make things easy, you should make it a point, when possible, to import only hi-res photos into your Image Bank, because any journalist can work with them. For print, they will use them as is; for the web,
 

GUIDELINES FOR HI-RES PHOTOS

Fortunately, today’s digital cameras automatically shoot in high resolution, so if you have access to photos as they were downloaded from the camera, they will probably be in a usable hi-res format. Most photo journalists and professional photographers shoot in as high a resolution as their camera will allow. While they may take the photos and edit them (e.g., correct the color balance or adjust the brightness and contrast), they will save these image files as hi-res.

Here are some guidelines for determining the resolution of an image:
  • High resolution: approximately 2400 pixels or greater at its longest dimension. In other words, if the photo is in portrait orientation, it will be at least 2400 pixels tall.
  • Medium resolution: approximately 1600 pixels at its longest dimension.
  • Low resolution: from 300-600 pixels at its longest dimension
In practical terms, a high-resolution photo is required if the photo is going to cover a full page or two-page spread in a print publication. If you believe that is possible, make sure you upload as high a resolution of the photo as you can.
 
If the photo will be used inside a story, but not necessarily cover a full page, you can probably upload a medium resolution photo and it will serve its purpose just fine.
 
As we said earlier, avoid uploading lo-res photos, since they are very limited in their usefulness. Journalists will create their own lo-res versions of higher resolution photos if they need them.
NOTE: If you have questions about image resolution, talk with your marketing specialists or contact NEWSLINE360’s technical support team.
 

ADDING IMAGES TO YOUR IMAGE BANK

Having said all that, let’s get started adding images to the Image Bank. Click on the Image Bank submenu item of your Media Bank menu. A new window will appear, showing your Image Bank (Figure 20). You will notice that the window tells you there are no images found, because you haven’t imported any yet. At this point, you can now choose to manage folders or upload images.
 

Figure 20.
 
Let’s start by uploading some images. Click the Upload Images button on the right side of the Image Bank window. The Image File Uploader window appears (Figure 21)
 
HINT: This would be a good time to create a folder on your computer of images you want to upload.


Figure 21.
 
Start by finding the images on your computer that you would like to add to your image bank. Click the Browse… button. Your computer’s file explorer window will appear and you can browse your computer to find the image you want to upload.
 
In this example, we are going to import and photo of a car, a 2015 Acura TLX. When we double click on the image in its explorer window, it uploads to the Image Bank. The Image File Uploader window’s progress bar shows the photo uploading, and when the upload is complete, our window looks like this (Figure 22). Notice that the Image Bank Uploader automatically generates a thumbnail of the image and displays the image file name.


Figure 22
 
To add another photo, simply click the Browse…. button again and find the image you want to upload. In this example, we will upload a photo of a Chevrolet Colorado pickup truck. The upload process will commence and the window will now display both images (Figure 23)


Figure 23.
 
Now, close the Image Uploader window, by clicking on the Close button at the lower right corner of the window. You will see that your Image Bank page now displays the image thumbnails, plus additional information about the images: the date and time it was uploaded, its pixel dimensions, its file size and its format (Figure 24). If you click on a thumbnail, a popup window will appear, displaying a larger version of the image.


Figure 24.
 
Under this information are some action links; let’s go through these:
 
File Linkage: when you click this, if this image has been linked or attached to a news post, a window will appear, displaying the post for you to review.
 
Caption: when you click on this, a popup window will appear where you can write in (or edit) a caption for the photo. You are limited to 350 characters for the caption.
 
Move: when you click on this, you can move the image to one of your custom folders (we will cover folder management below).
 
Delete: when you click this, you will get a popup window asking you to confirm you want to delete the image from your Image Bank.
IMPORTANT: If you delete an image from the Image Bank, it will no longer be available with any news posts to which you’ve linked this image. The news post and any other images that you linked to the post will remain, but not the image you deleted.
 
At any time in the future, when you want to add more images to your Image Bank, simply navigate to the Media Bank menu in your Newsroom Manager and choose Image Bank. You will then be able to add images using the same process we just described.
 
Adding Documents to your Document Bank
 
NEWSLINE360 enables you to create a collection of documents to enhance your online newsroom and your news posts. You can upload the following file types:
  • Microsoft Word documents (.doc, docx)
  • Microsoft Excel documents (.xls, .xlsx)
  • Microsoft PowerPoint documents (.ppt, .pptx)
  • Adobe Acrobat PDF files (.pdf)
To build your Document Bank, click on the Media Bank menu heading in your Newsroom Manager and choose Document Bank. The Document Bank window will appear (Figure 25).
 

Figure 25.
 
It will show you that you have no documents, because you haven’t uploaded any yet. You now have two choices: you can click the Manage Folders button or the Upload Documents button.
 
We will cover how to manage folders in a later section of this guide, so for now, let’s show you how to add documents to your Document Bank.
 
Click the Upload Documents button. The Document File Uploader window will appear (Figure 26).


Figure 26.
 
Click the Browse… button and you will be taken to the file explorer window of your computer. Browse your computer and find the document you wish to upload. Once you have found the document, double click on it or select it and click the Open button. You will see a progress bar as the document uploads to the Document Bank. Once it has finished uploading you will see an “Upload completed” message.
 
To upload more documents, simply click the Browse… button again and you will use the same process for additional documents.
 
Once you have finished uploading documents, click the Close button at the bottom right of the window and the Document Bank window will once again appear. This time, the documents you’ve added to your Document Bank will be listed, along with an icon showing what type of document it is (Word, Excel, PDF or PowerPoint). If you click on the icon, the document will open in a new window so you can view it or print it. However you can’t edit it.
 
Notice the additional information about each document provided under the icon: its file name, the date and time it was added to the Document Bank, its file size and its format (type of file). Beneath this information are four action links you can use: File Linkage, Caption, Move and Delete.
 
File Linkage: When you click on this, you will see a list of your newsroom posts that have the document attached to it. If you click again, you will go to the actual post.
 
Caption: click on this to key-in a caption or brief description of the document. You are limited to 350 characters.
 
Move: when you click on this, you can move the document to another folder in your Document Bank. (We will discuss managing folders in a section to follow.)
 
Delete: this button will permanently delete the document from your Document Bank.
IMPORTANT: If you delete an image from the Document Bank, it will no longer be available on any news posts to which it was linked. The news post and any other documents that you linked to the post will remain, but not the document you deleted.
 
At any time in the future when you want to add documents to your Document Bank, simply go to the Media Bank menu in your Newsroom Manager and choose Document Bank. You can then follow the above process to add more documents.
 

ADDING VIDEOS TO YOUR VIDEO BANK

 
Using NEWSLINE360, you can upload video files to your Video Bank. NEWSLINE360 can accept the following uploaded video file formats: .mov, .mpeg, .avi, .mp4, and .flv.
 
Let’s explore how to add a video to your Video Bank. Go to the Media Bank menu at the top of the Newsroom Manager. Click on Media Bank and a submenu will appear. Choose Video Bank and the Video Bank window will appear (Figure 27).
 

Figure 27.
 
To add a new video, click the Upload New Video button on the right side of the window. The Video File Uploader window will appear (Figure 28).


Figure 28.
 
To find the video you want to upload, click the Browse… button. You will be taken to your file explorer window on your computer. Browse your computer until you find the video file you want to upload. Double click on the file or select the file and click the Open button. NEWSLINE360 will then upload the video to your Video Bank. You will see a progress bar as the video uploads. When it’s done, you’ll see a message that the video upload was completed.
 
You can then choose to upload another video file by clicking on the Browse… button or you can click the Close button at the bottom right of the Video File Uploader window.
 
TIP: Please be patient when you upload a video file, because it takes time to upload a large file. The time it takes is largely determined by the file size and the speed of your internet connection.
 
When you’re done uploading video files and you’ve clicked the Close button, you will return to the Video Bank window. You will see your video files listed.
 
You’ll see a thumbnail of the first frame of the video, along with its name, pixel resolution, file size and file format (file type). You can edit the name by clicking on the default name added by NEWSLINE360. A popup window will appear and you can erase the existing name and put in a new name. Be sure to click the checkmark to keep your changes.
 
Below this information, you’ll see four action links: File Linkage, Caption, Move and Delete. Here’s what each of the four action links does:
 
File Linkage: you will bring up a window that lists your newsroom posts that to which this video is attached.
 
Caption: you will bring up a popup window in which you can key-in a caption for the video. You are limited to 350 characters for the caption, and you can edit the caption at any time.
Move: you will bring up a popup window in which you can move your video to another folder in your Video Bank. We will discuss managing folders in a later section of this guide.
 
Delete: you will delete the video file from your Video Bank. The video also will not be viewable on any posts to which you have attached this video.
 
IMPORTANT: If you delete a video from the Image Bank, it will no longer be available with any news posts to which you’ve linked this video. The news post and any other videos that you linked to it will remain, but not the video you deleted.
 
At any time in the future when you want to add videos to your Video Bank, simply go to the Media Bank menu in your Newsroom Manager and choose Video Bank. You can then follow the above process to add more videos.
 

ADDING AUDIO FILES TO YOUR AUDIO BANK

 
Using NEWSLINE360, you can upload audio files to your Audio Bank. NEWSLINE360 can accept the following uploaded audio file formats: .wav, .mp3, .ogg, .wma, and .m4a.
 
Here’s how to add an audio file to your Audio Bank. Go to the Media Bank menu at the top of the Newsroom Manager. Click on Media Bank and a submenu will appear. Choose Audio Bank and the Audio Bank window will appear (Figure 29).
 

Figure 29.
 
To add a new audio file, click the Upload New Audio button on the right side of the window. The Audio File Uploader window will appear (Figure 30).


Figure 30.
 
To find the audio file you want to upload, click the Browse… button. You will be taken to the file explorer window on your computer. Browse your computer until you find the audio file you want to upload. Double click on the file or click the Open button. NEWSLINE360 will then upload the audio file to your Audio Bank. You will see a progress bar as the audio file uploads. When it’s done, you’ll see a message that the audio was completed.
 
You can then choose to upload another audio file by clicking on the Browse… button or you can click the Close button at the bottom right of the Audio File Uploader window.
 
TIP: Note that WAV files are uncompressed files, which means they sound excellent but they are relatively large compared with the other audio formats. When uploading a WAV file, please be patient, because it takes time to upload a large file. The time it takes is largely determined by the size of the file and the speed of your internet connection.
 
When you’re done uploading audio files and you’ve clicked the Close button, you will return to the Audio Bank window. You will see your audio files listed.
 
You’ll see an icon of the audio file, along with its file name, pixel resolution, file size and file format (file type). You can edit the name by clicking on the default name created by NEWSLINE360. A popup window will appear and you can erase the existing name and put in a new name. Be sure to click the checkmark to keep your changes.
 
Below this information, you’ll see four action links: File Linkage, Caption, Move and Delete. Here’s what each action link does:
 
File Linkage: you will bring up a window that lists your newsroom posts that to which this audio file is attached.
Caption: you will bring up a popup window in which you can key in a caption for the audio file. You are limited to 350 characters for the caption, and you can edit the caption any time.
 
Move: you will bring up a popup window in which you can move your audio file to another folder in your Audio Bank. We will discuss managing folders in a later section of this guide.
 
Delete: you will delete the audio file from your Audio Bank. The audio file also will not be listenable on any posts to which you have attached this audio file.
 
IMPORTANT: If you delete an audio file from the Audio Bank, it will no longer be available with any news posts to which you’ve linked this audio file. The news post and any other audio files that you linked to it will remain, but not the audio file you deleted.
 
At any time in the future when you want to add audio files to your Audio Bank, simply go to the Media Bank menu in your Newsroom Manager and choose Audio Bank. You can then follow the above process to add more audio files.