Newsroom Manager's Guide


POSTING ARTICLES, BLOG POSTS, AND MEDIA FILES TO YOUR NEWSROOM


 
One of the most versatile features of NEWSLINE360 is that you can post different styles of news and information, such as an article, media file or blog post. There will be times when a full press release is the way to go, but there will be other times when publishing a press release will be “overkill” for the story—the story may be simply too brief or not meant to be breaking news, such as background information or an article that someone else published that you believe will be of value to your newsroom followers, including Media Members.
 
You may wish to publish some background information, an opinion piece, or perhaps the transcript of a speech delivered by one of your company leaders. This type of content may not be appropriate for a press release, but a brief article, with or without attachments, may be the perfect solution. Similarly simply posting a media file, such as an image, video or audio file, with a title and description may be all that is necessary to get the job done.
 
GOOD NEWS: At this point we must happily tell you that posting an article, blog post or media file follows almost the same three-step process as you just learned about in detail for posting press releases.
 
If you’re feeling rather comfortable with the process of publishing press releases, creating the other types of posts will be a “piece of cake.”
 
Posting articles, blog posts and media files is a simpler process than posting press releases, so we aren’t going to review every step. Instead we will point out any differences so that you won’t be surprised as you post these other kinds of news and information.
 

CREATING A NEW ARTICLE POST

 To create an article post, you will start by going to the Publish Posts menu at the top of your Newsroom Manager (Figure 66).
 

Figure 66.
 
This time, you will select Add Article. The Add Article window will appear. You will complete the following steps:
 
Step 1:
  • Fill in the Headline and Body sections. These are mandatory. You will have text formatting tools for editing the body text.
  • Fill in the Article Contact Info: Author and Email. These fields are mandatory. We want to make sure that this article is attributable to someone who can be contacted.
  • Choose the Article Categories, as you did for a press release, using the Quick Search for category names or going through the complete Checklist. You can choose up to ten categories or subcategories that apply to this article.
  • Schedule your Publishing Date/Time, choosing either the current date and time (the time when you click the Publish Post button) or manually enter a later date and time.
  • Select or add Media Contacts for this article.
  • Add tags or key words to the article.
 
Step 2
  • Add attachments: images, videos, audio files and/or documents. The process is identical to the process for posting a press release.
 
Step 3
  • Preview and publish your article post. The process is identical to the process for posting a press release.
 
CREATING A NEW BLOG POST
 
We’ve included a blog post feature so that you have an easy way to post information that is fun and/or informal. Unlike some blogs, however, we don’t yet have the capability to receive comments from readers. This feature may be available in the future. If/when we do add this feature, you will certainly have the ability to monitor and filter comments before they are published.
 
To create a blog post, you will select Add Blog Post from the Publish Posts menu at the top of your Newsroom Manager. The Add Blog Post window will appear.
 
You will complete the following steps:
 
Step 1:
  • Fill in the Headline and Body sections. These are mandatory. You will have text formatting tools for editing the body text.
  • Choose the Blog Post Categories, as you did for a press release, using the Quick Search for category names or going through the complete checklist. You can choose up to ten categories or subcategories that apply to this blog post.
  • Schedule your Publishing Date/Time, choosing either the current date and time (the time when you click the Publish Post button) or manually enter a later date and time.
  • Select or add Media Contacts for this blog post.
  • Add tags or key words to the blog post.
 
Step 2
  • Add attachments: images, videos, audio files and/or documents. The process is identical to the process for posting a press release.
 
Step 3
  • Preview and publish your blog post. The process is identical to the process for posting a press release.
 

CREATING A NEW MEDIA FILE POST (IMAGE, VIDEO, AUDIO)

There will be occasions when you simply want to post an image, a video or an audio clip with a title and description so your audience will understand the newsworthiness or context of the media file. That’s why NEWSLINE360 lets you create Image Posts, Video Posts and Audio Posts.
 
To post a media file, go to the Publish Posts menu at the top of your Newsroom Manager. Make the appropriate selection: Add Image Post, Add Video Post, or Add Audio Post. One of the following windows will appear: Add Image Publication, Add Video Publication or Add Audio Publication.
 
You will complete the following steps:
 
Step 1:
  • Fill in the Headline, Summary/Description and Body sections. The Headline field is mandatory. You will have text formatting tools for editing the body text.
  • Choose the Industry Categories, as you did for a press release, using the Quick Search for category names or going through the complete checklist. You can choose up to ten categories or subcategories that apply to this article.
  • Schedule your Publishing Date/Time, choosing either the current date and time (the time when you click the Publish button) or manually enter a later date and time.
  • Select or add Media Contacts for this media file post
  • Add a Publication Source: this is the name of the person or organization who owns the rights to this media file. Your company could be the source or perhaps a photographer, video producer or radio station.
  • Choose the correct Publication license. When posting documents that can/will be used by media outlets, it is proper and legal to tell media outlets what level of rights they have if/when they publish or broadcast their information. Similarly, and for your protection, when Media Members or other newsroom followers download the documents, they will need to check a box in a window agreeing to abide by the licensing restrictions of the documents. The licensing categories are taken from Creative Commons, and you (or the source of the material), can assign a level based on the amount and type of restrictions you or the source desires. For more information on Creative Commons licenses, please visit http://creative.commons.org.
  • The Publication license levels are:
    • All rights reserved
    • Attribution
    • Attribution—NoDerivatives
    • Attribution—ShareAlike
    • Attribution—NonCommercial
    • Attribution—NonCommerciaNoDerivatives
    • Attribution—NonCommercial ShareAlike
  • Add tags or key words to the media post
 
Step 2
  • Add attachments: images, videos, audio files and/or documents. The process is identical to the process for posting a press release.
 
Step 3
·         Preview and publish your Image, Video or Audio post. The process is identical to the process for posting a press release.
 

CREATING A NEW DOCUMENT POST

 
In addition to attaching documents to specific press releases or other types of posts, you can choose to publish the document itself, using a similar process as with other posts. You can publish the following file types: Microsoft Word documents (.doc, .docx), Microsoft Excel documents (.xls, .xlsx), Microsoft PowerPoint documents (.ppt, .pptx) and Adobe Acrobat PDF files (.pdf).
 
To create a document publication, go to the Publish Posts menu at the top of your Newsroom Manager. Select Add Document Post from the menu. The Add Document Publication window will appear.
Complete the following steps, which are identical to the steps for posting media files:
 
Step 1:
  • Fill in the Headline, Summary/Description and Body sections. The Headline field is mandatory. You will have text formatting tools for editing the body text.
  • Choose the Industry Categories, as you did for a press release, using the Quick Search for category names or going through the complete checklist. You can choose up to ten categories or subcategories that apply to this document post.
  • Schedule your Publishing Date/Time, choosing either the current date and time (the time when you click the Publish Post button) or manually enter a later date and time.
  • Select or add Media Contacts for this document post
  • Add a Publication Source: this is the name of the person or organization who owns the rights to this document file. Your company could be the source or perhaps an outside author or another company or organization.
  • Choose the correct Publication license. When posting documents that can/will be used by media outlets, it is proper and legal to tell media outlets what level of rights they have if/when they publish or broadcast their information. Similarly, and for your protection, when Media Members or other newsroom followers download the documents, they will need to check a box in a window agreeing to abide by the licensing restrictions of the documents. The licensing categories are taken from Creative Commons, and you (or the source of the material), can assign a level based on the amount and type of restrictions you or the source desires. For more information on Creative Commons licenses, please visit http://creative.commons.org.
  • The Publication license levels are:
    • All rights reserved
    • Attribution
    • Attribution—NoDerivatives
    • Attribution—ShareAlike
    • Attribution—NonCommercial
    • Attribution—NonCommerciaNoDerivatives
    • Attribution—NonCommercial ShareAlike
  • Add tags or key words to the document post
 
Step 2
  • Add attachments: images, videos, audio files and/or documents. The process is identical to the process for posting a press release.
Step 3
  • Preview and publish your Document post. The process is identical to the process for posting a press release.
 

VIEWING AND WORKING WITH POSTS YOU’VE ALREADY CREATED

 
At NEWSLINE360, we believe that there should be no loose ends in our platform. Therefore, it is important that you have the ability to go back and view or work with any posts that you have already created, whether they have been published or are still in the editing stages.
 
There are two simple ways to find any of these posts: First, use the View Posts menu at the top of the Newsroom Manager. Second, view the Recent Activity that is displayed on the Manager Home page of your Newsroom Manager.
 
Using the View Posts menu
When you navigate to the main menu of your Newsroom Manager, you will see the View Posts menu (Figure 67). Select that and a submenu will appear with xx choices: Press Releases, Articles, Blog Posts, Image Posts, Video Posts, Audio Posts and Document Posts.
 

Figure 67.
 
Select the submenu choice that matches the type of post you are looking for. If you’re looking for a press release and you select Press Releases, the Press Releases window will appear (Figure 68).
 

Figure 68.
 
On the left side of the window, you will see a field called Filter By. You can choose to view All Releases or filter them by the following categories: Scheduled, Published and Drafts. When you select the appropriate filter, all press releases in that category will be displayed in reverse chronological order, the ones with the latest dates at the top.
 
TIP: There is a similar window for all of the different types of posts: Articles, Blog Posts, Image Posts, Video Posts, Audio Posts and Document Posts. The windows all work the same way.
 
You will notice that to the lower right of the listed post, there are four action links: Preview, Edit, Attachments and Delete. Each one will let you view the appropriate windows for these actions (you’ve seen them all before).
 
The View Posts menu provides an easy way for you to find what you’re looking for and start working.

Working with the Recent Activity listing on your Manager Home page
 
If you go to your top navigation menu in your Newsroom Manager, you’ll see, at the very left, the Manager Home menu. Click on it, and you’ll be sent to your Manager Home page (Figure 69).
 
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Figure 69.
 
This is the hub of the Newsroom Manager. On the right of the page, you’ll see your Storage Usage, itemized by Media Type. Keep abreast of how much space your newsroom is using. If you’re getting low on space, you may wish to purchase additional storage or upgrade to a higher-level newsroom package. Feel free to discuss this with NEWSLINE360 Customer Care.
 
In the center of the page, you’ll see Recent Activity. This is very useful, for it provides a recent trail of your activity as a newsroom manager. All of your recent posts will be displayed in reverse chronological order (most recent at the top). Under each item, you’ll see an action link, Edit/View. When you click on Edit/View, you will be taken to the appropriate Edit page, where you will go back to Step 1 and make any changes necessary. You will then proceed with steps 2 and 3 as needed. Your previous work will be saved; you won’t have to start from scratch.
 

WE’RE ALMOST DONE!

You’ve now covered how to create and publish all five types of posts in NEWSLINE360: Press releases, articles, blog posts, media posts, and document posts. By now you’ve likely realized that these posting processes are very similar and very intuitive. Most newsroom managers will likely be comfortable with these processes after performing them a couple of times. We anticipate and hope you will not have much of a learning curve, either.
 
Remember the NEWSLINE360 support team is available to answer your questions and explain features of the platform.
 
But wait—there’s more!