Press Release | Mon September 19, 2016, 10:30 AM EST
What’s your mission? Experience the captivating journey of discovering, fulfilling and sharing your life’s missions with Nikon’s new line of KeyMission cameras
The new Nikon KeyMission 360, KeyMission 170, and KeyMission 80 enable storytellers and adventurers to break traditional boundaries and tell stories through captivating content
Mississauga, ON – September 19, 2016 – Today, Nikon Canada announced the new line of KeyMission
action cameras that encourages users to discover, capture and share their personal missions from an
entirely new perspective. Rooted in Nikon’s legendary excellence in imaging innovation, this new camera
lineup offers users a hands-free way to push the limits and document their adventures through highquality
immersive video that puts the viewer in the middle of the action. Previewed at CES 2016, the
rugged KeyMission 360 is the first Nikon camera capable of Full 360° video in 4K UHD, providing users a
unique way to create engaging content like never before. Also introduced today is the new Nikon
KeyMission 170, an adventure-ready camera capable of amazing stills and 4K UHD video at a wide-angle
point of view, as well as Nikon’s KeyMission 80, a compact and lightweight camera for capturing the
spontaneous moments of everyday life.
Nikon’s KeyMission line is based on the belief that life is about discovering new people, new places, new
knowledge and new purpose – that individuals are on a journey to find the personal missions that bring
out the best versions of themselves. The world is a better place when we experience and share our
adventures, our stories and our loves; the KeyMission line provides a new way of seeing and sharing
these missions with the world.
“The KeyMission series introduces amazing new tools for everyday storytellers eager to find and pursue
their personal missions while sharing their loves with the world,” said Amanda Mohammed,
Communications and Nikon Professional Services Manager at Nikon Canada. “History is full of stories
told from behind the camera – the KeyMission 360, KeyMission 170 and KeyMission 80 will challenge
tradition and invite users to embark on a journey to share their missions from entirely new, immersive
Nikon KeyMission 360 – Fulfill your mission in full, immersive 360° video
Challenging the traditional boundaries of content capture, the Nikon KeyMission 360 gives storytellers the
ability to explore, experience and share their missions like never before. The world becomes one’s
canvas with Full 360° video ready to chronicle the moments that matter. Whether capturing a first
skydiving experience, preserving an epic underwater adventure or immortalizing a child’s first birthday
party, the KeyMission 360 allows users to see the world differently and easily share what they love.
• Capture amazingly sharp, true 360° video in 4K UHD at 24p [3840 x 2160]1 or Full HD (1080p)
that puts the viewer at the centre of your journey
• Two f/2.0 lenses and two 20-megapixel CMOS sensors combine to create stunning videos and
photos without blind spots2
• Automatic in-camera stitching cuts down on the previously daunting editing process while
eliminating the need for multiple cameras or specialized, expensive rigs, making it easy to share
on supported 360° content platforms
• Customize videos with shooting modes like Superlapse, Time-Lapse or Loop Movies that help
provide unique perspectives of any story or capture 360°, 30-megapixel still images
• An in-camera stereo microphone helps provide crisp and clear accompanying audio, while
Electronic Vibration Reduction (VR) is available after capture to help steady playback
• Extremely compact and waterproof (98 ft.), shockproof (6.6 ft.) and freezeproof (14° F) rugged
design, no housing required, helps ensure users are ready to fulfill their missions, wherever the
journey takes them.
• Share completely stitched, immersive content in full 360° from either a compatible smart device
or desktop computer:
o The new Nikon SnapBridge 360/170 app3 for iOS and Android devices4 allows users to
access camera settings, simple editing functions or live view and share content directly
o For more advanced editing functions, the KeyMission 360/170 Utility program for PC and
Mac users opens up a new world of editing options for more discerning visual storytellers
o Included with the camera are a variety of accessories and mounting solutions that will
help visualize a variety of activities, including a Base Mount Adapter, two Base Mounts,
Silicone Jacket for added grip and protection, two lens protectors and a cardboard-style
head mounted display that, alongside a compatible smartphone, allows for fully
o The KeyMission 360 uses a standard 1/4 inch tripod socket with which a variety of
different mounts and accessories can be used with the included base adapter. It is also
compatible with an optional remote control
KeyMission 170 – Experience life’s missions from a true POV experience
In a visual world where we learn through both our personal experiences and the shared experiences of
others, the KeyMission 170 lets users tell stories from an individual’s point of view. It’s easier than ever to
relive life’s adventures in fantastic quality and transport the viewer right into the action to enjoy the
moment as if they were there. Tethered to a surfboard or mounted to a backpack on the family hike, the
KeyMission170 helps bring any incredible journey to life.
• A super-wide 170° angle-of-view, f/2.8 lens and 8.3-megapixel CMOS sensor combine to capture
brilliant 4K UHD or 1080p Full HD video
• Creative tools help users create unique and engaging content for sharing, including Highlight
Tagging which helps create a highlight reel montage of the user’s favourite content, slow motion
movies, Time-Lapse and Loop Recording
• Capture high-quality still images during video recording, while in-camera Electronic Vibration
Reduction (VR) (1080p HD) helps minimize camera shake
• The compact and rugged KeyMission 170 is waterproof (33 ft.), shockproof (6.6 ft.) and
freezeproof (14° F), without a housing, always ready for your next adventure
• The camera sports a rear LCD that helps frame shots in live view, play back video and change
settings with ease
• The Nikon SnapBridge 360/170 application offers simple editing, framing and sharing, while the
KeyMission 360/170 Utility program for PC or Mac offers more advanced editing capabilities
The camera features a standard 1/4 in. tripod mount which along with the supplied base mount
adapter, connects to all other KeyMission accessories
• The KeyMission 170 also comes with a remote control accessory, useful for stopping and starting
recording or creating tags while capturing exciting new content
• Optional Waterproof Housing available to extend underwater performance to 131 ft
KeyMission 80 – Live your mission and let the camera do the rest
Life is full of spontaneous moments, and the wearable KeyMission 80 is always ready to capture life’s
everyday adventures, making sure you enjoy the moment while the camera takes care of saving the
memory. Whether conquering your next hike, exploring the streets of Rome or simply playing catch in the
backyard, the KeyMission 80 is there to easily and effectively capture your mission.
• Using the camera’s Time-Lapse recording and interval timer functions will allow users to chronicle
life’s journeys with hassle-free high-quality stills or Full HD 1080/30p video
• Beautiful stills and video are made possible utilizing a 12-megapixel CMOS sensor and 25mm
(80° angle-of-view) f/2.0 lens
• A secondary front-facing 5-megapixel camera with a 22mm (90° angle-of-view), f/2.2 lens helps
users seamlessly snap selfies on the go
• Small, rugged and lightweight, the KeyMission 80 is ready to capture fleeting shots at a moment’s
notice. Easy to use with one hand, it turns on immediately after being unclipped from its camera
holder ensuring users don’t miss out on their next precious memory
• Waterproof (3.2 ft.), shockproof (6 ft.) and freezeproof (14° F), the KeyMission 80 will go with you
• The versatile 1.75-inch touch LCD display lets users easily change settings, frame shots or play
back captured content
• Use Nikon’s SnapBridge app for seamlessly sharing via Bluetooth5 or Wi-Fi6
KeyMission mounts and accessories
Introduced alongside Nikon’s KeyMission line of action cameras are numerous optional mounts and
accessories that will help users creatively capture unique content from a variety of perspectives.
Available accessories include:
• Compatible with all KeyMission cameras – KeyMission Tripod7, KeyMission Extension Arm7,
KeyMission System Case (soft case for accessories and cameras), KeyMission Hard Case (hard
case for accessories and cameras)
• Compatible with KeyMission 360 and KeyMission 170 – Remote Control Accessory (supplied
with KeyMission 170), Helmet Strap, Wrist Mount, Handlebar Mount, Chest Mount, Surfboard
Mount, Backpack Mount, Suction Cup Mount, Handy Grip
• Compatible with KeyMission 170 – Waterproof Case (extends underwater performance to 131
• Compatible with KeyMission 80 – Tripod Adapter
Price and availability
The KeyMission 360 will be available at select Authorized Nikon Canada Dealers in October 2016 for a
Manufacturer’s Suggested Retail Price (MSRP) of $649.95*.
The KeyMission 170 will be available in October 2016 for an MSRP of $499.95*.
The KeyMission 80 will be available in October 2016 for an MSRP of $349.95*.
mounts and accessories, the Nikon SnapBridge 360/170 application and KeyMission
360/170 Utility program for PC will also be available in Fall 2016. For more information on these new
Nikon products and pricing for optional accessories, please visit www.nikon.ca.
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and
photo imaging technology; globally recognized for setting new standards in product design and
performance for an award-winning array of equipment that enables users to tell their stories through
amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras,
NIKKOR optics, Speedlights and system accessories; the Nikon DL series of premium compacts and
COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon
sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system.
Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million
NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon
Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information
on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit
Photos are available upon request and can be accessed in the Nikon Canada press room:
1 Data is recorded in 4K UHD (3840 Å~ 2160) resolution, but the resolution of videos when viewed differs depending
on the type of display or display magnification.
2 The camera may be unable to capture subjects within about 60 cm/2 ft. from the camera’s top, bottom, or sides
because the subjects are outside the angle of view (i.e., the area visible in the frame). Point the lens toward important
subjects when shooting. Under some shooting conditions, the boundaries of the composited areas may be
3 Since KeyMission 360 doesn’t have a monitor, the dedicated app “SnapBridge 360/170” is required to set up this
camera, use remote photography, play back images, change settings, and more. Before setting up the camera, install
the dedicated app on your smartphone or tablet. Wireless communication is not available when the camera is
4This camera’s built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or
smart devices running on the Android™ operating system. The Nikon SnapBridge 360/170 (for KeyMission 360 and
170 cameras) or SnapBridge (for KeyMissionn 80 camera) application must be installed on the device before it can
be used with this camera.
5The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such
marks by Nikon Corporation is under license.
6Wi-Fi and the Wi-Fi logo are trademarks or registered trademarks of the Wi-Fi Alliance.
7Compatible with KeyMission 80 when used with optional Tripod Adapter.
*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are
subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other
countries. App Store is a service mark of Apple Inc.
Android and Google Play are trademarks of Google Inc.
All Nikon trademarks are trademarks of Nikon Corporation.
Press Release | Mon September 19, 2016, 10:30 AM EST