Newsroom Manager's Guide


NEWSLINE360™ includes a robust calendar tool that enables you to post events and milestones and having that information sent directly to Media Members and other follower groups. We encourage you to post those events that you believe are newsworthy and/or help you promote your company and your brand.
What kinds of events should you post? The list is quite varied, but here are some suggestions, in no particular order:
  • Product launches
  • Company anniversaries
  • Annual or quarterly company meetings
  • Training sessions and webinars
  • Speaking engagements
  • Charitable events that your organization sponsors
  • Fundraisers
  • Grand Openings
  • Ribbon Cuttings
  • Ground breaking
  • Sales seminars
  • Trade show participation
  • Special promotional events: receptions, hospitality suites
  • Awards Banquets
  • Premieres
  • Promotional events and campaigns
 Your Event Calendar appears on the home page of your newsroom in the lower right portion of the page, or newsroom viewers can go to the Events menu of your newsroom and look at the calendar events in more depth. As with other NEWSLINE360™ posts, your event posts will be sent to followers of your newsroom automatically.


To create a new event, navigate to the main menu of your Newsroom Manager. Click on the Events menu located on the right side of the main navigation menu (Figure 70).
Figure 70.
Under the Events menu you will see two choices, List Events and Add New Event. To create a new event, choose Add New Event. The Add Event window will appear. On the left side of the page, There are five sections to fill out: Event Location, Event Info, Coordinator Contact Info, General Contact Info, and Business Categories.
Fill out the event location section if there is a physical location for the event (some events, such as webinars, don’t have a location, as they are virtual events). See Figure 71.

Figure 71.
This section works the same as with other posts to your newsroom, except that you also should key-in the street address of the event. Once you have completed this section, move to the Event Info section (Figure 72).

Figure 72.

In this section, key-in the name of the event (mandatory) and if you wish, a Short Description and a Long Description. There are text formatting tools in the Long Description field.
Continuing to fill out the Event Info field (Figure 73), you have some additional fields. The Event Type field is mandatory. When you click your mouse in the field, a dropdown menu will appear, with a wide range of event types. Select the one that best describes your event.

Figure 73.
The remainder of the fields are optional. Key them in if they apply to the event. Here are some guidelines:
Ticket Purchase Link: if you are selling tickets online for this event and you want people to be able to navigate to that web page, key-in the URL (web address) for ticket purchase. Be sure to include http:// in the address.
RSVP Link: If your event attendees need to RSVP and there is a web page where they are can do this, please key-in the URL for RSVPs. Be sure to include http:// in the URL.
Event Link: If you have created a web page for the event, you should key-in its URL here.
Maximum Guests: if you have a limit as to the number of guests, and you want people to know, key-in the number here.
The next section is the Coordinator Contact Info section (figure 74).

Figure 74.
The Coordinator Contact is the person who is organizing or coordinating the event. This is the person to whom people should email or call if they have questions about the specific event.
The next section is General Contact Info (figure 75).

Figure 75.
The General Contact person is the individual that your company has designated to take general questions about your company or organization. This person doesn’t necessarily have to be the person who is coordinating the event. For example, you may want attendees to contact your organization’s VP of Marketing to answer general questions about the company and the event, even though a lower-level Marketing Manager is coordinating the registration and other logistics for the event. In this example, the Marketing Manager is the Coordinator Contact, while the VP of Marketing is the General Contact.
So that this news and information about the events gets to the correct journalists, make sure you identify the Business Categories that apply to your event figure 76).

Figure 76.
You can use the Quick Search or the Checklist to do this.
Next you will fill in the Publishing Date/Time, as you do for other types of newsroom posts. You can choose Current Date/Time or manually pick a time and date in the future when this event will “go live” on the newsroom.
You must enter the Event Date/Time (figure 77). This information is crucial for the calendar so NEWSLINE360™ makes entering this mandatory.

Figure 77
Finally, configure your Media Contacts for this event just as you would do for other news posts, and add your tags (key words). When you’re done, click the Save & Continue button at the top left of the page and you’ll go to Step 2, Attachments.


Once you’ve entered your event information and click the Save & Continue button, you will move to Step 2, Attachments and the Manage Attachments page will appear, as it does for all types of news posts (Figure 78).

Figure 78.
You have the option of attaching any combination of images, documents, videos and audio, as you can do for any news post.


Once you’ve attached your media files and/or documents, click the Preview & Publish button at the top right of the page, and you’ll go to Step 3, Preview and Publish, where you can save it as a draft or click the Publish Event button so that it goes live on the publication date/time you entered in Step 1.