Nikon officially announces KeyMission series (October arrival)

KeyMission 360, KeyMission 170 and KeyMission 80


Press Release | Mon September 19, 2016, 10:30 AM EST

  • KeyMission


What’s your mission? Experience the captivating journey of discovering, fulfilling and sharing your life’s missions with Nikon’s new line of KeyMission cameras

The new Nikon KeyMission 360, KeyMission 170, and KeyMission 80 enable storytellers and adventurers to break traditional boundaries and tell stories through captivating content


Mississauga, ON – September 19, 2016 – Today, Nikon Canada announced the new line of KeyMission

action cameras that encourages users to discover, capture and share their personal missions from an

entirely new perspective. Rooted in Nikon’s legendary excellence in imaging innovation, this new camera

lineup offers users a hands-free way to push the limits and document their adventures through highquality

immersive video that puts the viewer in the middle of the action. Previewed at CES 2016, the

rugged KeyMission 360 is the first Nikon camera capable of Full 360° video in 4K UHD, providing users a

unique way to create engaging content like never before. Also introduced today is the new Nikon

KeyMission 170, an adventure-ready camera capable of amazing stills and 4K UHD video at a wide-angle

point of view, as well as Nikon’s KeyMission 80, a compact and lightweight camera for capturing the

spontaneous moments of everyday life.


Nikon’s KeyMission line is based on the belief that life is about discovering new people, new places, new

knowledge and new purpose – that individuals are on a journey to find the personal missions that bring

out the best versions of themselves. The world is a better place when we experience and share our

adventures, our stories and our loves; the KeyMission line provides a new way of seeing and sharing

these missions with the world.


“The KeyMission series introduces amazing new tools for everyday storytellers eager to find and pursue

their personal missions while sharing their loves with the world,” said Amanda Mohammed,

Communications and Nikon Professional Services Manager at Nikon Canada. “History is full of stories

told from behind the camera – the KeyMission 360, KeyMission 170 and KeyMission 80 will challenge

tradition and invite users to embark on a journey to share their missions from entirely new, immersive



Nikon KeyMission 360 – Fulfill your mission in full, immersive 360° video

Challenging the traditional boundaries of content capture, the Nikon KeyMission 360 gives storytellers the

ability to explore, experience and share their missions like never before. The world becomes one’s

canvas with Full 360° video ready to chronicle the moments that matter. Whether capturing a first

skydiving experience, preserving an epic underwater adventure or immortalizing a child’s first birthday

party, the KeyMission 360 allows users to see the world differently and easily share what they love.




• Capture amazingly sharp, true 360° video in 4K UHD at 24p [3840 x 2160]1 or Full HD (1080p)

that puts the viewer at the centre of your journey

• Two f/2.0 lenses and two 20-megapixel CMOS sensors combine to create stunning videos and

photos without blind spots2

• Automatic in-camera stitching cuts down on the previously daunting editing process while

eliminating the need for multiple cameras or specialized, expensive rigs, making it easy to share

on supported 360° content platforms

• Customize videos with shooting modes like Superlapse, Time-Lapse or Loop Movies that help

provide unique perspectives of any story or capture 360°, 30-megapixel still images

• An in-camera stereo microphone helps provide crisp and clear accompanying audio, while

Electronic Vibration Reduction (VR) is available after capture to help steady playback

• Extremely compact and waterproof (98 ft.), shockproof (6.6 ft.) and freezeproof (14° F) rugged

design, no housing required, helps ensure users are ready to fulfill their missions, wherever the

journey takes them.

• Share completely stitched, immersive content in full 360° from either a compatible smart device

or desktop computer:

o The new Nikon SnapBridge 360/170 app3 for iOS and Android devices4 allows users to

access camera settings, simple editing functions or live view and share content directly

o For more advanced editing functions, the KeyMission 360/170 Utility program for PC and

Mac users opens up a new world of editing options for more discerning visual storytellers

o Included with the camera are a variety of accessories and mounting solutions that will

help visualize a variety of activities, including a Base Mount Adapter, two Base Mounts,

Silicone Jacket for added grip and protection, two lens protectors and a cardboard-style

head mounted display that, alongside a compatible smartphone, allows for fully

immersive playback

o The KeyMission 360 uses a standard 1/4 inch tripod socket with which a variety of

different mounts and accessories can be used with the included base adapter. It is also

compatible with an optional remote control

KeyMission 170 – Experience life’s missions from a true POV experience

In a visual world where we learn through both our personal experiences and the shared experiences of

others, the KeyMission 170 lets users tell stories from an individual’s point of view. It’s easier than ever to

relive life’s adventures in fantastic quality and transport the viewer right into the action to enjoy the

moment as if they were there. Tethered to a surfboard or mounted to a backpack on the family hike, the

KeyMission170 helps bring any incredible journey to life.

Key features:

• A super-wide 170° angle-of-view, f/2.8 lens and 8.3-megapixel CMOS sensor combine to capture

brilliant 4K UHD or 1080p Full HD video

• Creative tools help users create unique and engaging content for sharing, including Highlight

Tagging which helps create a highlight reel montage of the user’s favourite content, slow motion

movies, Time-Lapse and Loop Recording

• Capture high-quality still images during video recording, while in-camera Electronic Vibration

Reduction (VR) (1080p HD) helps minimize camera shake

• The compact and rugged KeyMission 170 is waterproof (33 ft.), shockproof (6.6 ft.) and

freezeproof (14° F), without a housing, always ready for your next adventure

• The camera sports a rear LCD that helps frame shots in live view, play back video and change

settings with ease

• The Nikon SnapBridge 360/170 application offers simple editing, framing and sharing, while the

KeyMission 360/170 Utility program for PC or Mac offers more advanced editing capabilities



The camera features a standard 1/4 in. tripod mount which along with the supplied base mount

adapter, connects to all other KeyMission accessories

• The KeyMission 170 also comes with a remote control accessory, useful for stopping and starting

recording or creating tags while capturing exciting new content

• Optional Waterproof Housing available to extend underwater performance to 131 ft

KeyMission 80 – Live your mission and let the camera do the rest

Life is full of spontaneous moments, and the wearable KeyMission 80 is always ready to capture life’s

everyday adventures, making sure you enjoy the moment while the camera takes care of saving the

memory. Whether conquering your next hike, exploring the streets of Rome or simply playing catch in the

backyard, the KeyMission 80 is there to easily and effectively capture your mission.

Key features:

• Using the camera’s Time-Lapse recording and interval timer functions will allow users to chronicle

life’s journeys with hassle-free high-quality stills or Full HD 1080/30p video

• Beautiful stills and video are made possible utilizing a 12-megapixel CMOS sensor and 25mm

(80° angle-of-view) f/2.0 lens

• A secondary front-facing 5-megapixel camera with a 22mm (90° angle-of-view), f/2.2 lens helps

users seamlessly snap selfies on the go

• Small, rugged and lightweight, the KeyMission 80 is ready to capture fleeting shots at a moment’s

notice. Easy to use with one hand, it turns on immediately after being unclipped from its camera

holder ensuring users don’t miss out on their next precious memory

• Waterproof (3.2 ft.), shockproof (6 ft.) and freezeproof (14° F), the KeyMission 80 will go with you

almost anywhere

• The versatile 1.75-inch touch LCD display lets users easily change settings, frame shots or play

back captured content

• Use Nikon’s SnapBridge app for seamlessly sharing via Bluetooth5 or Wi-Fi6

KeyMission mounts and accessories

Introduced alongside Nikon’s KeyMission line of action cameras are numerous optional mounts and

accessories that will help users creatively capture unique content from a variety of perspectives.

Available accessories include:

• Compatible with all KeyMission cameras – KeyMission Tripod7, KeyMission Extension Arm7,

KeyMission System Case (soft case for accessories and cameras), KeyMission Hard Case (hard

case for accessories and cameras)

• Compatible with KeyMission 360 and KeyMission 170 – Remote Control Accessory (supplied

with KeyMission 170), Helmet Strap, Wrist Mount, Handlebar Mount, Chest Mount, Surfboard

Mount, Backpack Mount, Suction Cup Mount, Handy Grip

• Compatible with KeyMission 170 – Waterproof Case (extends underwater performance to 131


• Compatible with KeyMission 80 – Tripod Adapter

Price and availability

The KeyMission 360 will be available at select Authorized Nikon Canada Dealers in October 2016 for a

Manufacturer’s Suggested Retail Price (MSRP) of $649.95*.

The KeyMission 170 will be available in October 2016 for an MSRP of $499.95*.

The KeyMission 80 will be available in October 2016 for an MSRP of $349.95*.


mounts and accessories, the Nikon SnapBridge 360/170 application and KeyMission

360/170 Utility program for PC will also be available in Fall 2016. For more information on these new

Nikon products and pricing for optional accessories, please visit


About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and

photo imaging technology; globally recognized for setting new standards in product design and

performance for an award-winning array of equipment that enables users to tell their stories through

amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras,

NIKKOR optics, Speedlights and system accessories; the Nikon DL series of premium compacts and

COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon

sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system.

Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million

NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon

Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information

on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Photos are available upon request and can be accessed in the Nikon Canada press room:


1 Data is recorded in 4K UHD (3840 Å~ 2160) resolution, but the resolution of videos when viewed differs depending

on the type of display or display magnification.

2 The camera may be unable to capture subjects within about 60 cm/2 ft. from the camera’s top, bottom, or sides

because the subjects are outside the angle of view (i.e., the area visible in the frame). Point the lens toward important

subjects when shooting. Under some shooting conditions, the boundaries of the composited areas may be


3 Since KeyMission 360 doesn’t have a monitor, the dedicated app “SnapBridge 360/170” is required to set up this

camera, use remote photography, play back images, change settings, and more. Before setting up the camera, install

the dedicated app on your smartphone or tablet. Wireless communication is not available when the camera is


4This camera’s built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or

smart devices running on the Android™ operating system. The Nikon SnapBridge 360/170 (for KeyMission 360 and

170 cameras) or SnapBridge (for KeyMissionn 80 camera) application must be installed on the device before it can

be used with this camera.

5The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such

marks by Nikon Corporation is under license.

6Wi-Fi and the Wi-Fi logo are trademarks or registered trademarks of the Wi-Fi Alliance.

7Compatible with KeyMission 80 when used with optional Tripod Adapter.

*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are

subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other

countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

All Nikon trademarks are trademarks of Nikon Corporation.


Press Release | Mon September 19, 2016, 10:30 AM EST

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